β¨ Trade Mark Descriptions
54
THE NEW ZEALAND GAZETTE.
shaped figure, about three inches and one-tenth of
an inch long, measured longitudinally, and about two
and a half inches broad, measured transversely, with
a border about three-tenths of an inch wide, made
by three lines printed in black running round the
figure; the ground between the outermost and the
middle of these lines being about one-tenth of an
inch wide, and plain white, with the words "This
label is issued only by Bass & Company," in small
Roman capitals, about one-twentieth of an inch high,
printed in black thereon at the head of the figure;
and were a straight longitudinal line drawn across
the label at a trifling distance below the apex of the
figure of a diamond shape upon said label, and
hereinafter mentioned, the letter "T" of the said
first word "This" would be found to be on the left
side of the said line, and the letter "Y" of the last
word "Company" would be found to be on the right
side of the same line, and the words "Brewers,
Burton-upon-Trent," in small Roman capitals as
before, printed in black thereon at the foot of
the figure; and were a straight longitudinal line drawn
across such label immediately over such last-mentioned
words, it would measure about one inch and seven-
tenths of an inch, and small circles in outline printed
in black upon the spaces between these several parcels
of words, the circles on the left side of such outer
margin numbering twenty, and the circles on the
right side numbering nineteen; the ground between
the middle and the innermost of these lines being a
little less than two-tenths of an inch wide, and shaded
black by a number of right lines drawn very close
together, and radiating as it were from the centre of
the figure, and on this ground, printed in black, a line
of double loops attached to each other running round
it. The space inside this border being also oval in
shape, with a white ground, is interlaced with figures,
coloured pink, which figures consist of rows of figures
about two-tenths of an inch high, like balusters,
supporting very small hexagons drawn in outlines in
pink running across the figure, and upon this ground
the words "Bass & Co.'s Burton Ale" in Roman
capitals about one-quarter of an inch high, printed in
black round the head of this inner oval, and occupying
about one-half of its circumference, and immedi-
ately below these words, in the upper part of this inner
oval, a figure of four sides, of a diamond shape, printed
in red, about one inch and two-tenths of an inch long,
by about nine-tenths of an inch broad, with the figure
"3" about half an inch high placed perpendicularly in
the centre of this diamond, and appears in white relief,
and also on the diamond immediately below this
figure 3 appear the words "Trade Mark" the word
"Trade" being placed above the word "Mark" in
small Roman capitals about one-sixteenth of an inch
high, printed in black on the diamond at the lower
end of it, so that such words may be situated at
about the middle of this inner oval transversely, and
immediately below this diamond, so as together with
the said words "Bass & Co.'s Burton Ale," to enclose
the diamond, a facsimile of a signature "Bass & Co.,"
written in the usual Italian style, printed in black
straight across this inner oval, and under the letters
"ass" of such signature of "Bass & Co." is printed
in black a dash or stroke of about half an inch in
length.
Nature of the Article to which such Mark is intended
to apply.
"Bass & Co.'s Burton Ale."
Description of a Trade Mark.
A paper label having printed thereon an oval-
shaped figure about three inches and one-tenth of an
inch long, measured longitudinally, and about two
and a half inches broad, measured transversely, with
a border about three-tenths of an inch wide, made
by three lines printed in brown colour running round
the figure; the ground between the outermost and
the middle of these lines being about one-tenth of an
inch wide and plain white, with the words "This
label is issued only by Bass and Company," in small
Roman capitals about one-twentieth of an inch high,
printed in brown thereon at the head of the figure;
and were a straight longitudinal line drawn across
the label at a trifling distance below the apex of the
figure of a diamond shape upon said label, and herein-
after mentioned, the letter "T" of the said first word
"This" would be found to be on the left side of the
said line, and the letter "Y" of the last word "Com-
pany" would be found to be on the right side of the
same line, and the words "Brewers, Burton-upon-
Trent," in small Roman capitals as before, printed in
brown thereon at the foot of the figure; and were a
straight longitudinal line drawn across such label
immediately over such last-mentioned words, it would
measure about one inch and seven-tenths of an inch,
and small circles in outline printed in brown upon
the spaces between these several parcels of words,
the circles on the left side of such outer margin num-
bering twenty, and the circles on the right side num-
bering nineteen; the ground between the middle and
the innermost of these lines being a little less than
two-tenths of an inch wide, and shaded brown by a
number of right lines drawn very close together, and
radiating as it were from the centre of the figure, and
on this ground, printed in brown, a line of double
loops attached to each other running round it. The
space inside this border being also oval in shape, with
a white ground, is interlaced with figures coloured
brown, which figures consist of rows of figures about
two-tenths of an inch high, like balusters, supporting
very small hexagons drawn in outline in brown run-
ning across the figure, and upon this ground the
words "Bass & Co.'s Imperial Stout" in Roman
capitals about one quarter of an inch high, printed in
brown round the head of this inner oval, and occupy-
ing about one-half of its circumference; and imme-
diately below these words, in the upper part of this
inner oval, is contained a figure of four sides, of a
diamond shape, printed in brown, about one inch and
two-tenths of an inch long, by about nine-tenths of
an inch broad, within which figure the words "Trade
Mark" appear, the word "Trade" being placed above
the word "Mark" in small Roman capitals, about
one-sixteenth of an inch high, printed in brown on
the diamond, at the lower end of it, so that such
words may be situated at about the middle of this
inner oval transversely, and immediately below this
diamond, so as, together with the said words "Bass
& Co.'s Imperial Stout," to enclose the diamond, a
facsimile of a signature "Bass & Co.," written in the
usual Italian style, printed in brown straight across
this inner oval, and under the letters "ass" of such
signature "Bass & Co." is printed in brown a dash
or stroke of about half an inch in length.
Nature of the Article to which such Mark is intended
to apply.
"Bass & Co.'s Imperial Stout."
Description of a Trade Mark.
A paper label having printed thereon an oval-
shaped figure about three inches and one-tenth of
an inch long, measured longitudinally, and about two
and a half inches broad, measured transversely, with a
border about three-tenths of an inch wide, made by
three lines printed in brown colour running round the
figure; the ground between the outermost and the
middle of these lines being about one-tenth of an inch
wide, and plain white, with the words "This label is
issued only by Bass & Company," in small Roman
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β¨ LLM interpretation of page content
π
Detailed Trade Mark Descriptions for Bass and Company
(continued from previous page)
π Trade, Customs & IndustryTrade Mark description, Label details, Bass & Company, Burton Ale, Imperial Stout, Colour description
NZ Gazette 1873, No 5