AUGUST

NEW ZEALAND GAZETTE

Qualifying Costs by Component

Component One – Market Research into New Markets

Provides assistance to help meet the cost of employing a consultant(s) to research a new market(s). No assistance is available for travel or in-house market research.

Component Two – Exploration Visits to New Markets

Provides assistance to help meet the applicant’s or up to two of the applicant’s full-time salaried employees’ travel costs associated with such visits. Assistance is only available for employees directly employed by the New Zealand based business; this could include an employee who is based overseas only if the employee is paid directly from New Zealand. Agent(s) can qualify under this component of the scheme only if the company itself did not undertake any overseas promotional work, or research, but they used an agent(s) to do this on their behalf.

No assistance is available for first class and business class travel; meal and accommodation costs; or for costs associated with exhibiting products at Trade Fairs.

Availability of this component is restricted to applicants who have had a grant under component one - Market Research into New Markets - or to those who can provide details of having undertaken research into the market they wish to visit.

Applications under this component must be supported by evidence of the market research undertaken and an itinerary of pre-scheduled appointments before travel is undertaken.

Component Three – Trade Fair Participation

Provides assistance to help meet the cost of the applicant’s participation at Trade Fairs. Groups of individuals/businesses/organisations can apply but such applications must be made in the name of the group’s co-ordinator.

Assistance is available for the costs of:

• stand hire
• design of stand
• construction of stand
• servicing the stand, i.e maintaining product level and person representation for duration of the fair
• placing advertisements in catalogues, publications, etc
• promotion costs which are directly related to participation in the fair.

Assistance is provided for participation at Fairs that:

• involve participants from more than one country, (ie such participants are registered offshore);
• involve participation by no less than three such registered (offshore) participants.
• are “trade only” for no less than 50% of the fair’s duration.

No assistance is available for travel, accommodation or meal costs.

Component Four : Promotion/Advertising in New Markets

Provides assistance to help meet the costs of:

• media advertising of goods and services in journals, newspapers, radio or television
• production of technical literature on the goods and services
• in-store demonstrations
• shelf-space payments
• making of videos and/or other promotional aids
• product seminars and/or demonstrations for buyers
• supplying samples to potential buyers - freight and distribution costs only
• sponsorship costs.

No assistance is available under this component for costs associated with Trade Fair participation, or for the cost of producing samples.

Component Five - Protection of Intellectual Property Rights

Provides assistance to help meet the cost of filing, granting, assignment, licensing, franchising and enforcement of intellectual property rights. This encompasses patents, designs, trade marks, copyright, plant variety rights, “know how”, confidential information and trade secrets.

The specific assistance available is for:

• patents, designs, trade marks, plant variety rights: making searches, Patent Office fees

  Plant Variety Rights Office fees and attorney’s fees associated with Patent Office and Plant Variety Rights Office procedures

• copyright, “know how”, confidential information, trade secrets: attorney’s fees - for advice on protection.

Applicants for this component must identify the good/service for which assistance is sought.

No assistance is available for maintaining intellectual property rights.

Component Six – Proposal Costs for Development Projects after Shortlisting

The aim of this component is to assist short-listed applicants to prepare proposals/tenders for development projects. It is only available to those who have been notified that they are on a short-list of selected applicants and have been specifically invited to submit a proposal in response to notified Terms of Reference.

Assistance is available to help fund the cost of preparing such proposals:

• reconnaissance of the project - travel costs
• drafting and costing of the project
• physical preparation of the project.

No assistance is available for:

• meal costs